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Passle Insiders Club - Structuring Successful Thought Leadership Programs. Thursday May 20th
Join the Passle Insiders Club for a Livestream Q&A as we dig into the people, structures and processes that drive successful thought leadership programs.

How are the most successful legal thought leadership programs staffed and structured?

We bring successful program managers from across the professional services spectrum as they share their successes and philosophy for driving growth through thought leadership.

We’ll cover:

- How successful programs define success and set goals

- The roles and responsibilities within thought leadership programs

- How running a thought leadership program contributed to the success of the team and the organization as a whole


3:00 - 3:20 - UK (10am - 10:20 ET)
Building marketing and BD capabilities at scale
Phillip McGowan, Global Marketing Director at Reed Smith

The most effective marketing strategy can sometimes seem beyond the capabilities of a firm. In this Q&A, we focus on how professional services firms can develop capabilities at scale and deliver an advantage in engaging with the market.

3:20 - 4:00 - UK (10:20am -11am ET)
Live Q&A Best Practice Breakdown: Structuring your thought leadership program for success

Jennifer Conley, Senior Business Development Manager at Michael Best
Alex Williams, Business Development Manager at Baker McKenzie
Sarah Strachan, Client Success Manager at Passle

May 20, 2021 03:00 PM in London

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